Robert Penner

Robert Penner

- PING Regional Fitter of the Year 2013, 2014, 2015, 2016

- Level 2 Certified K-Vest Professional

- Certified FlightScope Professional Teacher

Robert has been working at Ted & Dave Custom Golf since 2012. He first met Ted and Linda in 1998 and started mentoring under Ted soon after. He has been researching the interaction between the Golfer and the Equipment for years to best fit the golfer as an individual and their own swing characteristics. His own club fitting experience (3000 fittings) and working with the OEM Reps and Manufacturers has given him an advantage in custom club fitting. Access to their engineers and scientists have given him truths about what are “myths” and what is “fact” in the golf swing and equipment. This knowledge transfers to a better fit for his customer.

Robert has an extensive mechanical background. Before joining Ted & Dave he advanced to Senior Technician status at Ford and specialized in driveablility where there was a great need to understand “cause and effect.” His passion to understand what the actual root cause of an issue directly transfers to his approach to the the golf swing.

He spent time in the automotive performance arena specializing in high performance vehicles and how to make them perform at their ultimate power and efficiency. Running a chassis dyno and knowing what the power graphs meant was surprisingly like understanding a Golfers Kinetic/Kinematic sequence, and how to make them perform better.

Robert also understands the “soft side” of golf – the Art of the swing, and how every Golfer is different. He believes there is a marriage between the Art and the Science. Making them work together is where Robert’s passion for golf lies.

Kael Clark

Kael Clark

Kael recently joined Ted & Dave Custom Golf after having worked at the Golf Canada Calgary Centre for the past three years. During his time with Golf Canada Kael took on numerous roles including Jr League Coordinator and Shop Supervisor.

Kael received his Candidate for Membership status through the PGA of Alberta this past summer and looks to begin teaching in the near future.

Prior to joining Ted & Dave Custom Golf, Kael attended The Golf Academy of America where he excelled in his Club Fitting and Club Building classes. Upon graduating he received a club fitting certificate through the custom club company Henry-Griffitts.

In his spare time, Kael is constantly reading up on the latest products, club fitting and swing techniques in order to further his knowledge and improve his skills.

Kael believes that with a properly fitted set of clubs and some instruction of how the golf swing works, players will be playing their best golf ever.

Ted Webster (Retired)

Ted Webster (Retired)

- PING National Club Fitter of the Year 2012
- PGA of Canada Class A Teaching Professional
- PING Regional Fitter of the Year 2005, 2008, 2009, 2013, 2014, 2015
- Facilitator at Alberta PGA Educational Seminars on Club Fitting

After 20 years and performing over 14,000 club fittings at Ted & Dave Custom Golf, Ted retired at the end of 2016.


20 years at Ted & Dave Custom Golf

20 Years, 240 months, 1040 weeks, 7,300 days, well you get the idea. This year marks our twentieth year as an independent golf shop. 20 years in any small business is a significant achievement, in the golf business it is extraordinary. Firstly I would like to thank all of our loyal clients, some of whom have been with us for all 20 years. Without your support we would not exist. Your continued support is valued more than you can imagine.

Secondly I would like to thank all of our club companies and suppliers. Without their help none of this would have been possible. These club Companies have continued our growth both in business volume and knowledge about club fitting. It goes without saying that a great location and a fine and understanding landlord are a blessing. For that I am thankful to the staff and management of the Golf Canada Calgary Centre. From facility manager, golf academy professionals, front counter staff and facility maintenance I have had the pleasure of meeting and working with some extraordinary individuals. I would also like to thank the PGA of Canada and particularly the Albert zone. They provide invaluable resources in educational support. I am proud to be a member of such a fine organization.

And finally I would like to thank the staff of our company. People always make the difference. Our business was founded on and remains dedicated to providing exceptional services and products at a fair price. We are small in staff count but high in service and knowledge. My wife Linda has been with the Company for all 20 years. She has provided sound financial and shop management. Without her we would not be the success we are today. A few years back we took on a new associate. If you have been in the shop in the last four years you have probably met him. His name is Robert Penner and he has been a fine addition. Robert is a sponge and has soaked up a massive amount of knowledge in his time with our Company. Like Linda he has brought his own ideas to our group. Both of them have taught me many things over the years. Thank you both for helping me to become a better person and build a better company. I have worked with and learned from some of the best people in the industry. From club company representatives and management, fellow golf professional and club fitters and every single person who has come to me for a cub fitting or lesson. I have learned from all of you and I am grateful. What I have seen, accepted, rejected and what just annoys me no end: 

During my 20 years I have seen a number of ideas come and go. Some ideas make the grade, others disappear. Our shop has experimented with frequency matching, moment of inertia matching, shaft oscillation, equal length iron sets etc. I could go on and on with the esoteric ideas that golfers are presented with but I am not going to do that. The only thing that matters is what is right for the person standing in front of me during a fitting or lesson. Nothing else matters, not esoteric shafts, not frequency, not shaft oscillation; nothing matters but that person and their needs. The bottom line usually comes down to the basics. The meat and potatoes of club fitting, length, lie, loft and face angles. Shaft flex, weight and material. Set matrix and yardage gapping. Proper bounce angles on the wedges. Proper lie, loft, length and head style of the putter. The proper loft, face angle and length of the all-important driver, the driver makes the game a whole lot of fun when it puts your ball in play and as far as each golfer is capable of driving the ball. 

Here are a few things I have trouble accepting:

– The shaft is the engine of the club: No it is not, you are the engine of the club.

– Shaft oscillation: I have never met a golfer who can hold a shaft as tight as a bench vice. Besides the rules of golf clearly state that a golf shaft and I quote the rules of golf as follows: i) Bend in such a way that the deflection is the same regardless of how the shaft is rotated about its longitudinal axis; and ii) Twist the same amount in both directions.

– Huge exotic shaft up charges some shops sell their clients on: 95% of our fittings use a shaft that is designed by the manufacturer for the club in question or a no up charge option. Think about it, the engineers who design the clubs are very clever people. They use science; yes golf is subject to the laws of physics, to design club components that work very well together. The club fitter’s primary goal should be to find the best fit within those options, not the most expensive shaft. 

Now the one that makes my blood boil. 

Lately we at Ted & Dave Custom Golf have noticed, while browsing the internet, a profusion of golf shops offering the services of Master Club Fitters. Let me provide a definition of Mastery: “Comprehensive knowledge or skill in a subject or accomplishment”.  Comprehensive means a complete understanding of all or nearly all elements or aspects of a given subject.  I have been club fitting for a full 20 years. I have read numerous texts on the science and art of club fitting by a number of different authors.  I have attended and paid attention at numerous club fitting seminars provided by our club supplier partners, such as Ping, Titleist, Mizuno, Taylor Made and Zevo.  That’s right Zevo, how many out there have been around long enough to have been fitting for Zevo in their heyday. I also fit Accuform clubs when that great Canadian club company still existed.  I was named Ping’s Regional fitter of the year in 2005, 2008, 2009, 2013 and 2014.  I was named Ping’s National fitter of the year in 2012.  I have done more than 14,000 individual club fittings.  I have facilitated and presented at club fitting forums for the PGA of Alberta as well as privately for groups of golf professionals. In the early days I used a swing analyzer with overhead lighting and a sensor board. I then moved on to the Vector system, and finally for the last ten years I have used Flightscope. In the early days of our company we did a lot of work for Zevo.  I served as a representative, club fitter and club maker for the Canadian market. Our shop assembled clubs to Zevo’s standards including weight matching, head grinding for shape, weight, sole contour, top line and leading edge, bent lofts and lies for custom iron sets, lie and face angles for metal woods.  We had the unique experience of following the process from fit through build. 

I am not nor have I ever said I am a master fitter.  I repeat I am not a master fitter.  I believe I will continue to learn during every fitting.  I have a long way to travel to achieve mastery and probably, no certainly, will never do so. I am offended by some of these shops proclaiming mastery!

I look forward to the next 20 years of Ted & Dave Custom Golf.  I will be 83 in 20 more years, so I am happy to leave my valuable current and future clients in the very capable hands of my associate, Robert Penner, who will be taking the reins of Ted & Dave Custom Golf at the beginning of 2017.  I have passed what knowledge I have gained these last 20 years to Robert and he is ready.

To all my students I will continue to offer instruction services and I look forward to whatever other opportunities come my way in the future.

Thank you to all those who have mentored, trusted and traveled with me these last 20 years. You know who you are and my thanks is heartfelt.

Ted Webster
PGA of Canada, Class “A” Professional
Ted & Dave Custom Golf
Golf Canada Calgary Centre